Adobe explains: Why there's no Flash on iPhone or BlackBerry

[BESadmin]

Adobe explains: Why there's no Flash on iPhone or BlackBerry
17 November 2008,
http://apcmag.com

It might annoy the hell out of you when the front page of a site is a Flash extravaganza, but there's no denying that Adobe's Flash format is all-pervasive in the online world.

Originally developed by Macromedia (which Adobe acquired in late 2005), Flash has become the dominant format for online video. By Adobe's estimate, it accounts for 80% of all Internet video viewing, a statistic driven in large part by its use on YouTube and at a secondary level by its use in online TV platforms like the ABC's iView.

Flash is widely supported on PC platforms, being available across Windows, Mac and Linux systems and in most major browsers (even Google Chrome supported Flash from the outset). However, it's a different story on mobile phones.

Adobe boasts that there will be more than a billion devices enabled with Flash Lite, its mobile-specific version, by early 2009. It's working to add Flash support to the Google-backed Android platform, which it says will happen in "the very near future".

However, that list doesn't include arguably the two most iconic devices in the mobile world: Apple's iPhone and RIM's BlackBerry, both of which are Flash-free zones. In the case of the iPhone, the ability for the phone to play YouTube videos in a special YouTube application provides a tantalising hint of Flash Video in the phone — but alas, it's merely Quicktime Video playback. Apple got YouTube to convert most of its videos into MPEG-4 in order to be compatible with Apple, rather than accommodating Flash Video in the phone.

As it prepares for this week's MAX developers conference, Adobe is maintaining the party line that there will eventually be an iPhone version of Flash. "We continue to work with Apple on developing that," Anup Murarka, Director of technical marketing mobile and devices at Adobe, told APC this week. However, in typical this-is-Apple-and-we'll-tell-you-when-it-suits-us fashion, there's no actual public timeframe on the horizon.

For BlackBerry, the news is more definitive but less pleasing. According to Murarka, the big problem is the use of Java as the core development platform for the BlackBerry. "We are not going to be able to get Flash running under Java," he said, noting that the multiple layers of code interpretation that would require (Flash converted to Java converted to BlackBerry device code) impose a performance burden that can't readily be overcome.

Murarka freely concedes that this has created some problems. "People notice," he said. "We see the need and we think there's demand."

Another problem for Adobe is that it has developed its licensing models for Flash Lite in the US and Japan, where the handset market is dominated by carriers. That makes it harder to build support in markets like Australia and Europe, where handset builders generally have the upper hand in negotiations. "That means it's not nicely packaged in a single operator's network," Murarka said, though Nokia has added Flash support to its Symbian-based devices.

In the long term, Adobe hopes that the Open Screen Project, in which it is a key partner, will provide a means for supporting portable applications, including its AIR system as well as Flash, on a range of platforms. However, the first fruits of that project in the form of public code won't be seen until late 2009, Murarka said. Neither RIM or Apple are currently members of the OSP.

[GaryCutri]

Adobe Announces Full Flash Player for BlackBerry Devices & 35 Funded Flash Apps
4th October 2009
www.readwriteweb.com

Tomorrow at MAX, Adobe's worldwide developer conference, Adobe Systems Incorporated will announce with partner Research In Motion (RIM) their progress in bringing Flash support to BlackBerry devices.

RIM, the company behind BlackBerry's wireless platform, including email and touchscreen technologies, is joining Adobe's Open Screen Project, a 50-organization-members-strong organization that aims to promote better apps for richer mobile, television, and desktop browsing experiences for users.

With this announcement, 19 out of the top 20 mobile handset manufacturers are now collaborating with Adobe to integrate Flash technology into their devices.

Also at MAX, Adobe and Nokia are jointly announcing the funding of more than 35 multi-screen applications as part of the Open Screen Project Fund. Several apps will be demonstrated at the show, including Twitter client Twittle, interactive map MyFestivalGuide, entertainment app SmartGrooves, frequent flyer app MileBlaster, real-time audience feedback app Live TalkBack, and many more.

Adobe is also announcing support for HTTP streaming and several new mobile-ready features, including multi-touch, gestures, accelerometer, and screen orientation.

Flash Player 10.1 is the first consistent browser-based runtime from the Open Screen Project that offers browsing of Flash-based web apps, HD video, and other content on smartphones, netbooks, other Internet-enabled devices.

Flash support is also expected for several other mobile platforms, including Google Android, Symbian, Palm webOS, and Windows Mobile. A public developer beta will be available for Windows Mobile, webOS, and desktop operating systems before the end of the year. A public developer beta for Android and Symbian should be announces early in 2010, with general availability and publicly available devices coming in the first half of 2010.