BPlay and Hands-On Mobile announce long-term partnership for BlackBerry Market

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BPlay and Hands-On Mobile announce long-term partnership for BlackBerry Market
2 March 2007

BPlay, the next-generation mobile content portal exclusively for BlackBerry(R) handsets from Research In Motion (RIM), today entered into an exclusive, long-term
partnership with Hands-On Mobile, a leading global publisher of mobile lifestyle, games, and personalization products.

Under the agreement, BPlay will develop and distribute Hands-On Mobile's best-selling titles to BlackBerry handsets worldwide including World Poker Tour(R): Texas Hold 'Em 2, Top Gun(TM): Gulf Crisis, Call of Duty(R) 3 and Monopoly(R) Tycoon(TM) 2007. This latest signing will add Hands-On Mobile's titles to BPlay's growing roster of premium content partners which includes Konami, Global Fun, PopCap Games, THQ Wireless, and Magmic Games.

With hundreds of top-tier ringtones, themes, images and mobile games, BPlay is at the forefront of entertainment products for BlackBerry. "Hands-On Mobile is one of the top mobile entertainment companies housing some of the
most recognized brands in the world and we are excited to launch their products into our distribution network covering wireless telecommunication carriers in 30 countries" said BPlay's Nicholas Reichenbach.

"As the preeminent BlackBerry entertainment company in the market, BPlay is uniquely suited to bring our best-in-class mobile entertainment products to the BlackBerry community, worldwide" commented Jonathan Sacks, CEO, Hands-On Mobile.

About BPlay
BPlay, a division of Magmic Games, is the next-generation mobile content portal exclusively for BlackBerry handsets, housing the world's top brands and content for BlackBerry users. BPlay is the premiere BlackBerry entertainment
aggregator with a white label solution for mobile service providers and telecommunication carriers to sell the experience direct to their end-users. The solution includes a Web store front and an on-deck icon for downloading
content over the air.

BPlay; BlackBerry Games, music and ore... bplay - Games and Ringtones for BlackBerry

About Magmic Games
Founded in 2002, Magmic Games is a leading mobile game developer and publisher with offices in Ottawa, Vancouver, Seattle, and Boca Raton. Magmic's portfolio includes over 50 game titles for the J2ME, Brew, BlackBerry, Windows
Mobile and Sidekick platforms that are currently available on carrier networks in North America, Europe, Asia and the South Pacific. For more information please visit Magmic Games : BlackBerry: Games and Cell Phone: Games

About Hands-On Mobile
Hands-On Mobile is a leading global publisher of mobile lifestyle, games and personalization products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 180 of the world's leading operators in 40 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and applications and provides brand owners with the shortest route to market. The Hands-On content catalogue is diverse, including BREW, Java, SMS, MMS, and WAP games, and music, sports, lifestyle, personalization, and information-services
subscription products. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Bollington, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile's products and organization please visit Hands On Mobile™.